“It’s a good vehicle to reach a lot of the kind of voters that both Sens. Clinton and Obama want to talk to right now: It’s got a solid, blue-collar, middle-class, middle-of-the-road audience,” said Democratic strategist Bill Carrick, who is not working for either candidate. “This thing about it being the network of just conservative viewers is just not really true.”
A survey of 10,000 people last year by consumer research firm Mediamark Research found that 39% of Fox News’ viewers described themselves as being very or somewhat conservative, 47% as middle-of-the-road or undecided, and 14% as very or somewhat liberal. By comparison, CNN’s audience is 33% conservative, 47% middle-of-the-road and 20% liberal.
“I was very frustrated when we were the target of this boycott, but I always felt that eventually they would come around, because they need to reach out to our audience,” Wallace said. “It has nothing to do with Fox News. It has everything to do with the people who watch Fox News.”
The thaw between the network and the Democrats demonstrates the enduring strength of the channel, which has emerged as a political lightning rod in the last decade.
Clinton, Obama return to Fox |
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